eBook
Customer Relationship Management

Customer Relationship Management


Yazar Roger J. Baran; Robert J. Galka
Yayınevi Taylor & Francis
ISBN 9781138919518
eISBN : 9781317419327
Baskı yılı 2017
Edisyon 2

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.

Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 791,40 TL
2 ay 395,70 TL 791,40 TL
3 ay 278,31 TL 834,93 TL
6 ay 145,09 TL 870,54 TL
9 ay 101,12 TL 910,11 TL
12 ay 79,14 TL 949,68 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 791,40 TL
2 ay 395,70 TL 791,40 TL
3 ay 278,31 TL 834,93 TL
6 ay 145,09 TL 870,54 TL
9 ay 101,12 TL 910,11 TL
12 ay 79,14 TL 949,68 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 791,40 TL
2 ay 395,70 TL 791,40 TL
3 ay 278,31 TL 834,93 TL
6 ay 145,09 TL 870,54 TL
9 ay 101,12 TL 910,11 TL
12 ay 79,14 TL 949,68 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 791,40 TL
2 ay 395,70 TL 791,40 TL
3 ay 278,31 TL 834,93 TL
6 ay 145,09 TL 870,54 TL
9 ay 101,12 TL 910,11 TL
12 ay 79,14 TL 949,68 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 791,40 TL
2 ay 395,70 TL 791,40 TL
3 ay 278,31 TL 834,93 TL
6 ay 145,09 TL 870,54 TL
9 ay 101,12 TL 910,11 TL
12 ay 79,14 TL 949,68 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 791,40 TL
2 ay 395,70 TL 791,40 TL
3 ay 278,31 TL 834,93 TL
6 ay 145,09 TL 870,54 TL
9 ay 101,12 TL 910,11 TL
12 ay 79,14 TL 949,68 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 791,40 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.