What is the social impact of design, and how does culture shape the objects we take for granted? How do design objects, designers and consumers conspire to create 'experience'? How do new networks of communication and technology change the design process and the design objects we love so much? Thoroughly revised, this new edition: explains the iPhone. digs deep into the digital with a new chapter on networks and technologies. supports students with a revamped website and all new exercises. explores the relationship of design to management and the creative industries. This is an essential companion for students of design, the creative industries, visual culture, material culture and sociology.