eBook
Public Relations

Public Relations

Yazar : Moss Danny
Yayınevi : SAGE Publications, Ltd. (UK)
ISBN : 9780761948575
eISBN : 9781446253663
Edisyon : 1
. Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness. Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness. This book will interest both second and third year under-graduate students of public relations and communications, as well as post-graduates in the field of public relations, corporate communications and public affairs.

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Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

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