The SAGE Handbook of Public Relations

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Yönetim ve İşletme
The SAGE Handbook of Public Relations

Yazar	: Robert L. Heath
Yayınevi	: Sage Publications, Inc
ISBN	: 9781412977807
Baskı yılı	: 2010
Sayfa sayısı	: 792
Ağırlık	: 1.52 kg
Stok durumu	: Var Stok detayları
Kargoya teslim	: Aynı gün kargo

The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts: * defining the field, seeking to explain the role public relations plays in society * examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media * challenging academics and practitioners to identify best practices that shape their daily activities * examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners * a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the books contributors constitute an academic whos who of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations.

	Preface by Robert L. Heath
	Acknowledgments
PART I	Mind, Self, and Society by Robert L. Heath	1
Chapter 1	Public Relations in the Enactment of Civil Society by Maureen Taylor	5
Chapter 2	Strategic Management of Communication: Insights From the Contingency Theory of Strategic Conflict Management by Glen T. Cameron	17
Chapter 3	Seeing the Forest Through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future by Lan Ni	35
Chapter 4	The Cursed Sisters: Public Relations and Rhetoric by Øyvind Ihlen	59
Chapter 5	Implications of Complexity Theory for Public Relations: Beyond Crisis by Priscilla Murphy	71
Chapter 6	Signs of the Times: Economic Sciences, Futures, and Public Relations by David McKie	85
Chapter 7	Publics and Public Relations: Effecting Change by Judy Motion	99
Chapter 8	Correspondence(s) to Reality: A Reconstructive Approach to Public Relations by Gunter Bentele	111
Chapter 9	Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies by Nigel M. de Bussy	127
Chapter 10	"Making It Real": Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric by Jacquie LEtang	145
Chapter 11	Social Construction and Public Relations by Katerina Tsetsura	163
Chapter 12	Public Relations and Power by Jeffrey L. Courtright	177
Chapter 13	Power and Public Relations: Paradoxes and Programmatic Thoughts by Shirley Leitch	191
Chapter 14	"Race" in Public Relations by Lee Edwards	205
Chapter 15	Toward an Intersectionality Theory of Public Relations by Natalie T. J. Tindall	223
Chapter 16	Does Public Relations Scholarship Have a Place in Race? by Damion Waymer	237
	More...

Axess
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	8270.89 TL
2 ay	4280.19 TL	8560.37 TL
3 ay	2908.60 TL	8725.79 TL
6 ay	1550.79 TL	9304.75 TL
9 ay	1102.79 TL	9925.07 TL
12 ay	892.57 TL	10710.81 TL

cardFinans
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	8270.89 TL
2 ay	4280.19 TL	8560.37 TL
3 ay	2908.60 TL	8725.79 TL
6 ay	1550.79 TL	9304.75 TL
9 ay	1102.79 TL	9925.07 TL
12 ay	892.57 TL	10710.81 TL

Bonus
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	8270.89 TL
2 ay	4280.19 TL	8560.37 TL
3 ay	2908.60 TL	8725.79 TL
6 ay	1550.79 TL	9304.75 TL
9 ay	1102.79 TL	9925.07 TL
12 ay	892.57 TL	10710.81 TL

World
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	8270.89 TL
2 ay	4280.19 TL	8560.37 TL
3 ay	2908.60 TL	8725.79 TL
6 ay	1550.79 TL	9304.75 TL
9 ay	1102.79 TL	9925.07 TL
12 ay	892.57 TL	10710.81 TL

Maximum
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	8270.89 TL
2 ay	4280.19 TL	8560.37 TL
3 ay	2908.60 TL	8725.79 TL
6 ay	1550.79 TL	9304.75 TL
9 ay	1102.79 TL	9925.07 TL
12 ay	892.57 TL	10710.81 TL

Paraf
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	8270.89 TL
2 ay	4280.19 TL	8560.37 TL
3 ay	2908.60 TL	8725.79 TL
6 ay	1550.79 TL	9304.75 TL
9 ay	1102.79 TL	9925.07 TL
12 ay	892.57 TL	10710.81 TL