"A Practical Guide to Entrepreneurship" combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. Developed as a textbook based on the bestseller "Starting a Successful Business" by the same author, its ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers.
Chapter - - 1:: Entrepreneurship; Chapter - - 2:: First thoughts and foundations; Chapter - - 3:: Customers and profits; Chapter - - 4:: Financial management; Chapter - - 5:: Raising finance; Chapter - - 6:: Legal status of the business; Chapter - - 7:: The Law and the Firm; Chapter - - 8:: Business premises; Chapter - - 9:: Operating the business; Chapter - - 10:: Records and taxation; Chapter - - 11:: Employing staff; Chapter - - 12:: Managing risk; Chapter - - 14:: Developing the firm; Chapter - - 15:: A systematic approach to growth;