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Integrated Advertising, Promotion and Marketing Communications, Plus MyMarketingLab with Pearson Etext

Integrated Advertising, Promotion and Marketing Communications, Plus MyMarketingLab with Pearson Etext

Yazar : Kenneth Clow Donald Baack
Yayınevi : Pearson Education
ISBN : 9780273788072
Baskı yılı : 2013
Edisyon : 6
Stok durumu : Tükendi   
This package includes a physical copy of Integrated Advertisings, Global Edition, by Clow as well as access to the eText and MyEconLab. For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to in

Part I. The IMC Foundation

1. Integrated Marketing Communications

2. Corporate Image and Brand Management

3. Buyer Behaviors

4. The IMC Planning Process

Part II. IMC Advertising Tools

5. Advertising Man