Wine Marketing: A Practical Guide

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Yönetim ve İşletme
Wine Marketing: A Practical Guide

Yazar	: C. Michael Hall Richard Mitchell
Yayınevi	: Routledge
ISBN	: 9780750654203
Baskı yılı	: 2007
Sayfa sayısı	: 360
Ağırlık	: 0.63 kg
Stok durumu	: Var Stok detayları
Kargoya teslim	: Aynı gün kargo

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * How to and how not to case studies based on international examples * A guide to further reading and websites * Issues to consider when marketing section as a means of self-evaluation Wine Marketing systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

1	Introduction: A practical approach to wine marketing	1
2	The international business environment of wine	35
3	The marketing dimensions of production processes: adding value to the vine	83
4	Cellar door: direct sales, brand building and relationships	112
5	The role of intermediaries	143
6	Retailing	160
7	Licensed premises	188
8	Wine events	207
9	Wine brand image agents: advertising, endorsements, reviews and media	225
10	Marketing cooperation: regions, networks and clusters	259
11	Conclusions: To market to market	295

Axess
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	3278.24 TL
2 ay	1696.49 TL	3392.98 TL
3 ay	1152.85 TL	3458.55 TL
6 ay	614.67 TL	3688.02 TL
9 ay	437.10 TL	3933.89 TL
12 ay	353.78 TL	4245.32 TL

cardFinans
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	3278.24 TL
2 ay	1696.49 TL	3392.98 TL
3 ay	1152.85 TL	3458.55 TL
6 ay	614.67 TL	3688.02 TL
9 ay	437.10 TL	3933.89 TL
12 ay	353.78 TL	4245.32 TL

Bonus
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	3278.24 TL
2 ay	1696.49 TL	3392.98 TL
3 ay	1152.85 TL	3458.55 TL
6 ay	614.67 TL	3688.02 TL
9 ay	437.10 TL	3933.89 TL
12 ay	353.78 TL	4245.32 TL

World
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	3278.24 TL
2 ay	1696.49 TL	3392.98 TL
3 ay	1152.85 TL	3458.55 TL
6 ay	614.67 TL	3688.02 TL
9 ay	437.10 TL	3933.89 TL
12 ay	353.78 TL	4245.32 TL

Maximum
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	3278.24 TL
2 ay	1696.49 TL	3392.98 TL
3 ay	1152.85 TL	3458.55 TL
6 ay	614.67 TL	3688.02 TL
9 ay	437.10 TL	3933.89 TL
12 ay	353.78 TL	4245.32 TL

Paraf
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	3278.24 TL
2 ay	1696.49 TL	3392.98 TL
3 ay	1152.85 TL	3458.55 TL
6 ay	614.67 TL	3688.02 TL
9 ay	437.10 TL	3933.89 TL
12 ay	353.78 TL	4245.32 TL