Creating a Virtual Store: Taking Your Web Site from Browsing to Buying

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Creating a Virtual Store: Taking Your Web Site from Browsing to Buying

Creating a Virtual Store: Taking Your Web Site from Browsing to Buying

Yazar	: Magdalena Yesil
Yayınevi	: John Wiley & Sons
ISBN	: 9780471164944
Baskı yılı	: 1996
Sayfa sayısı	: 384
Ağırlık	: 0.65 kg
Stok durumu	: Var Stok detayları
Kargoya teslim	: Aynı gün kargo

This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there. It provides a road map for building a commercial Web site, addressing such issues as: setting goals for the site; creating a timeline and budget; selecting the right Web server equipment; selecting the right Internet access providers; creating a virtual store; creating an electronic invoice; selecting the right payment options and payment service providers; monitoring information about customers; promoting and advertising products on the Internet; and supporting international sales, including currency conversion issues.

	Preface
Ch. 1	Introducing the Virtual Store	1
Ch. 2	Planning the Virtual Store	33
Ch. 3	Designing the Shopping Experience	71
Ch. 4	Getting to Know Your Virtual Customers	107
Ch. 5	Advertising and Promoting Your Virtual Store	127
Ch. 6	Accepting Virtual Payments: Selecting Methods That Are Right For You	161
Ch. 7	Understanding Virtual Legality	195
Ch. 8	Preparing for the Future	221
	Epilogue	254
	Appendix A	256
	Appendix B	270
	Appendix C	280
	Appendix D	289
	Appendix E	302
	Appendix F	321
	Appendix G	338
	References	355
	Index	357

Axess
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	192.00 TL
2 ay	99.36 TL	198.72 TL
3 ay	67.52 TL	202.56 TL
6 ay	36.00 TL	216.00 TL
9 ay	25.60 TL	230.40 TL
12 ay	20.72 TL	248.64 TL

cardFinans
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	192.00 TL
2 ay	99.36 TL	198.72 TL
3 ay	67.52 TL	202.56 TL
6 ay	36.00 TL	216.00 TL
9 ay	25.60 TL	230.40 TL
12 ay	20.72 TL	248.64 TL

Bonus
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	192.00 TL
2 ay	99.36 TL	198.72 TL
3 ay	67.52 TL	202.56 TL
6 ay	36.00 TL	216.00 TL
9 ay	25.60 TL	230.40 TL
12 ay	20.72 TL	248.64 TL

World
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	192.00 TL
2 ay	99.36 TL	198.72 TL
3 ay	67.52 TL	202.56 TL
6 ay	36.00 TL	216.00 TL
9 ay	25.60 TL	230.40 TL
12 ay	20.72 TL	248.64 TL

Maximum
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	192.00 TL
2 ay	99.36 TL	198.72 TL
3 ay	67.52 TL	202.56 TL
6 ay	36.00 TL	216.00 TL
9 ay	25.60 TL	230.40 TL
12 ay	20.72 TL	248.64 TL

Paraf
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	192.00 TL
2 ay	99.36 TL	198.72 TL
3 ay	67.52 TL	202.56 TL
6 ay	36.00 TL	216.00 TL
9 ay	25.60 TL	230.40 TL
12 ay	20.72 TL	248.64 TL