Corporate Information Strategy and Management: Text and Cases

Corporate Information Strategy and Management: Text and Cases


Yazar Lynda M. Applegate Warren F. McFarlan James I. Cash
Yayınevi McGraw-Hill Publishing Co.
ISBN 9780071122924
Baskı yılı 2002
Sayfa sayısı 736
Stok durumu Var    Stok detayları
Kargoya teslim Aynı gün kargo

"Corporate Information Strategy and Management: Text and Cases", 6/e, by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the readers experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
Introduction: Challenges of Managing in a Network Economy 1
App. A Analyzing the Strategic Impact of IT 19
Module 1 Building the Network Economy: Markets and Models 23
Ch. 1 Creating Business Advantage with IT 25
Ch. 2 Crafting Business Models 45
App. 2A Business Model Revenue, Cost, and Asset Options 76
Module 2 Building the Network Economy: Capabilities and Organization 225
Ch. 3 Building Networked Businesses 227
App. 3A Characteristics of the Hierarchy, Entrepreneurial and Networked Organization 258
Ch. 4 Making the Case for Networked Business 263
App. 4A Analyzing Business Models 284
App. 4B Analyzing Financial Performance 291
App. 4C Approaches to Valuing Public Companies 293
Module 3 Managing Networked Infrastructure and Operations 393
Ch. 5 Understanding Internetworking Infrastructure 395
Ch. 6 Assuring Reliable and Secure IT Services 423
Ch. 7 Managing Diverse IT Infrastructures 451
Module 4 Managing and Leading a Networked IT Organization 541
Ch. 8 Organizing and Leading the IT Function 543
Ch. 9 Managing IT Outsourcing 561
Ch. 10 A Portfolio Approach to IT Projects 579
Conclusion: The Challenges of Managing in a Network Economy Revisited 695
Annotated Bibliography 715

Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 2173.43 TL
2 ay 1124.75 TL 2249.50 TL
3 ay 764.32 TL 2292.97 TL
6 ay 407.52 TL 2445.11 TL
9 ay 289.79 TL 2608.11 TL
12 ay 234.55 TL 2814.59 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 2173.43 TL
2 ay 1124.75 TL 2249.50 TL
3 ay 764.32 TL 2292.97 TL
6 ay 407.52 TL 2445.11 TL
9 ay 289.79 TL 2608.11 TL
12 ay 234.55 TL 2814.59 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 2173.43 TL
2 ay 1124.75 TL 2249.50 TL
3 ay 764.32 TL 2292.97 TL
6 ay 407.52 TL 2445.11 TL
9 ay 289.79 TL 2608.11 TL
12 ay 234.55 TL 2814.59 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 2173.43 TL
2 ay 1124.75 TL 2249.50 TL
3 ay 764.32 TL 2292.97 TL
6 ay 407.52 TL 2445.11 TL
9 ay 289.79 TL 2608.11 TL
12 ay 234.55 TL 2814.59 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 2173.43 TL
2 ay 1124.75 TL 2249.50 TL
3 ay 764.32 TL 2292.97 TL
6 ay 407.52 TL 2445.11 TL
9 ay 289.79 TL 2608.11 TL
12 ay 234.55 TL 2814.59 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 2173.43 TL
2 ay 1124.75 TL 2249.50 TL
3 ay 764.32 TL 2292.97 TL
6 ay 407.52 TL 2445.11 TL
9 ay 289.79 TL 2608.11 TL
12 ay 234.55 TL 2814.59 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 2173.43 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.