All Consumers are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

Ana sayfa
Ticaret
All Consumers are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

All Consumers are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

Yazar	: Garth Hallberg
Yayınevi	: John Wiley & Sons
ISBN	: 9780471120049
Baskı yılı	: 1996
Sayfa sayısı	: 336
Ağırlık	: 0.67 kg
Stok durumu	: Var Stok detayları
Kargoya teslim	: Aynı gün kargo

A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.

1	A Call to Change	1
2	The Making of a Brand-Hostile World	13
3	Why All Consumers Are Not Created Equal	27
4	The Changing Nature of Brand Loyalty	49
5	A New Strategy for Brand Growth	71
6	The Promotion Paradox	93
7	The Right Place with the Right Message	119
8	Involving the Consumer with the Brand	139
9	The Measured Impact of Brand-Loyalty Programs	165
10	Enabling Differential Marketing Through Technology	179
11	Advertising in the Differential Marketing Plan	195
12	Sales Promotion and Trade Relations in the Differential Marketing Plan	219
13	Putting Differential Marketing to Work	241
14	Making Differential Marketing Pay	259
15	Differential Marketing: The Conceptual On-Ramp to the Information Superhighway	275
	Epilogue: The Challenge to Change	297
	Endnotes	301
	Index	309

Axess
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	330.00 TL
2 ay	170.78 TL	341.55 TL
3 ay	116.05 TL	348.15 TL
6 ay	61.88 TL	371.25 TL
9 ay	44.00 TL	396.00 TL
12 ay	35.61 TL	427.35 TL

cardFinans
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	330.00 TL
2 ay	170.78 TL	341.55 TL
3 ay	116.05 TL	348.15 TL
6 ay	61.88 TL	371.25 TL
9 ay	44.00 TL	396.00 TL
12 ay	35.61 TL	427.35 TL

Bonus
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	330.00 TL
2 ay	170.78 TL	341.55 TL
3 ay	116.05 TL	348.15 TL
6 ay	61.88 TL	371.25 TL
9 ay	44.00 TL	396.00 TL
12 ay	35.61 TL	427.35 TL

World
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	330.00 TL
2 ay	170.78 TL	341.55 TL
3 ay	116.05 TL	348.15 TL
6 ay	61.88 TL	371.25 TL
9 ay	44.00 TL	396.00 TL
12 ay	35.61 TL	427.35 TL

Maximum
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	330.00 TL
2 ay	170.78 TL	341.55 TL
3 ay	116.05 TL	348.15 TL
6 ay	61.88 TL	371.25 TL
9 ay	44.00 TL	396.00 TL
12 ay	35.61 TL	427.35 TL

Paraf
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	330.00 TL
2 ay	170.78 TL	341.55 TL
3 ay	116.05 TL	348.15 TL
6 ay	61.88 TL	371.25 TL
9 ay	44.00 TL	396.00 TL
12 ay	35.61 TL	427.35 TL