Successful Marketing Research P: The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors (Wiley Small Business Editions)

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Successful Marketing Research P: The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors (Wiley Small Business Editions)

Successful Marketing Research P: The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors (Wiley Small Business Editions)

Yazar	: Edward L. Hester
Yayınevi	: John Wiley & Sons
ISBN	: 9780471123804
Baskı yılı	: 1995
Sayfa sayısı	: 256
Ağırlık	: 0.34 kg
Stok durumu	: Var Stok detayları
Kargoya teslim	: Aynı gün kargo

An accessible and practical work designed to address the needs of micro-enterprises whose owners must do most of the work. Describes how to use cost-effective and time-saving methods in order to obtain the pertinent information to complete a marketing plan, keep it updated and develop a system for gathering, organizing and using research data following startup.

	Acknowledgments
	Introduction
1	Planning to Succeed	1
2	Knowing Your Market and Your Competition	13
3	Creative Research Planning	28
4	Convenient Sources for Marketing Research	43
5	The Library and Other Secondary Sources	55
6	Using the Telephone	73
7	Real Intelligence Tricks of the Trade	92
8	Preparing the Marketing Plan	112
9	Communicating With Your Customers	129
10	Marketing Information Systems	142
11	Conducting Surveys	156
12	Interviewing	183
13	Problem Solving With Marketing Research	197
14	Making Marketing Research a Habit	229
	Notes	232
	Index	235

Axess
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	1765.12 TL
2 ay	913.45 TL	1826.90 TL
3 ay	620.73 TL	1862.20 TL
6 ay	330.96 TL	1985.76 TL
9 ay	235.35 TL	2118.14 TL
12 ay	190.49 TL	2285.83 TL

cardFinans
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	1765.12 TL
2 ay	913.45 TL	1826.90 TL
3 ay	620.73 TL	1862.20 TL
6 ay	330.96 TL	1985.76 TL
9 ay	235.35 TL	2118.14 TL
12 ay	190.49 TL	2285.83 TL

Bonus
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	1765.12 TL
2 ay	913.45 TL	1826.90 TL
3 ay	620.73 TL	1862.20 TL
6 ay	330.96 TL	1985.76 TL
9 ay	235.35 TL	2118.14 TL
12 ay	190.49 TL	2285.83 TL

World
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	1765.12 TL
2 ay	913.45 TL	1826.90 TL
3 ay	620.73 TL	1862.20 TL
6 ay	330.96 TL	1985.76 TL
9 ay	235.35 TL	2118.14 TL
12 ay	190.49 TL	2285.83 TL

Maximum
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	1765.12 TL
2 ay	913.45 TL	1826.90 TL
3 ay	620.73 TL	1862.20 TL
6 ay	330.96 TL	1985.76 TL
9 ay	235.35 TL	2118.14 TL
12 ay	190.49 TL	2285.83 TL

Paraf
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	1765.12 TL
2 ay	913.45 TL	1826.90 TL
3 ay	620.73 TL	1862.20 TL
6 ay	330.96 TL	1985.76 TL
9 ay	235.35 TL	2118.14 TL
12 ay	190.49 TL	2285.83 TL