Sports Marketing:A Strategic Perspective: International Edition

Sports Marketing:A Strategic Perspective: International Edition


Yazar Matthew D. Shank
Yayınevi Pearson Education
ISBN 9780138137458
Baskı yılı 2008
Sayfa sayısı 480
Ağırlık 0,82 kg
Edisyon 4
Stok durumu Var    Stok detayları
Kargoya teslim 1 gün

Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.

Brief Contents

Preface

PART I:?Contingency Framework For Strategic Sports Marketing

Chapter 1??????? Emergence of Sports Marketing

Chapter 2??????? Contingency Framework for Strategic Sports Marketing

PART II:?Planning For Market Selection Decisions

Chapter 3??????? Research Tools for Understanding Sports Consumers

Chapter 4??????? Understanding Participants as Consumers

Chapter 5??????? Understanding Spectators as Consumers

Chapter 6??????? Segmentation, Targeting, and Positioning

PART III:?Planning The Sports Marketing Mix

Chapter 7??????? Sports Product Concepts

Chapter 8??????? Managing Sports Products

Chapter 9??????? Promotion Concepts

Chapter 10????? Promotion Mix Elements

Chapter 11????? Sponsorship Programs

Chapter 12????? Pricing Concepts and Strategies

PART IV:???????Implementing And Controlling The Strategic Sports Marketing Process

Chapter 13????? Implementing and Controlling the Strategic Sports Marketing Process

Appendix A:Career Opportunities in Sports Marketing

Appendix B:Sports Marketing Sites of Interest on the Internet

Glossary

Photo Credits

Index

?

Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 446,00 TL
2 ay 223,00 TL 446,00 TL
3 ay 156,84 TL 470,53 TL
6 ay 81,77 TL 490,60 TL
9 ay 56,99 TL 512,90 TL
12 ay 44,60 TL 535,20 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 446,00 TL
2 ay 223,00 TL 446,00 TL
3 ay 156,84 TL 470,53 TL
6 ay 81,77 TL 490,60 TL
9 ay 56,99 TL 512,90 TL
12 ay 44,60 TL 535,20 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 446,00 TL
2 ay 223,00 TL 446,00 TL
3 ay 156,84 TL 470,53 TL
6 ay 81,77 TL 490,60 TL
9 ay 56,99 TL 512,90 TL
12 ay 44,60 TL 535,20 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 446,00 TL
2 ay 223,00 TL 446,00 TL
3 ay 156,84 TL 470,53 TL
6 ay 81,77 TL 490,60 TL
9 ay 56,99 TL 512,90 TL
12 ay 44,60 TL 535,20 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 446,00 TL
2 ay 223,00 TL 446,00 TL
3 ay 156,84 TL 470,53 TL
6 ay 81,77 TL 490,60 TL
9 ay 56,99 TL 512,90 TL
12 ay 44,60 TL 535,20 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 446,00 TL
2 ay 223,00 TL 446,00 TL
3 ay 156,84 TL 470,53 TL
6 ay 81,77 TL 490,60 TL
9 ay 56,99 TL 512,90 TL
12 ay 44,60 TL 535,20 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 446,00 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.