Brief Contents
Preface
PART I:?Contingency Framework For Strategic Sports Marketing
Chapter 1??????? Emergence of Sports Marketing
Chapter 2??????? Contingency Framework for Strategic Sports Marketing
PART II:?Planning For Market Selection Decisions
Chapter 3??????? Research Tools for Understanding Sports Consumers
Chapter 4??????? Understanding Participants as Consumers
Chapter 5??????? Understanding Spectators as Consumers
Chapter 6??????? Segmentation, Targeting, and Positioning
PART III:?Planning The Sports Marketing Mix
Chapter 7??????? Sports Product Concepts
Chapter 8??????? Managing Sports Products
Chapter 9??????? Promotion Concepts
Chapter 10????? Promotion Mix Elements
Chapter 11????? Sponsorship Programs
Chapter 12????? Pricing Concepts and Strategies
PART IV:???????Implementing And Controlling The Strategic Sports Marketing Process
Chapter 13????? Implementing and Controlling the Strategic Sports Marketing Process
Appendix A:Career Opportunities in Sports Marketing
Appendix B:Sports Marketing Sites of Interest on the Internet
Glossary
Photo Credits
Index
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