| 1 | | Strategies, strategic planning and success potentials | | 7 |
| 2 | | The development of strategic planning | | 15 |
| 3 | | Assessment of strategies | | 23 |
| 4 | | Strategic documents as the result of strategic planning | | 33 |
| 5 | | The process of strategic planning | | 47 |
| 6 | | The strategic analysis and planning toolbox | | 75 |
| 7 | | Project planning | | 85 |
| 8 | | Strategic analysis | | 99 |
| 9 | | Defining the strategic businesses | | 127 |
| 10 | | Assessing relevant industries with the help of competitive intensity models | | 145 |
| 11 | | Determining strategic objectives with the help of portfolio methods | | 165 |
| 12 | | The corporate strategy development process | | 195 |
| 13 | | Generic business strategies | | 223 |
| 14 | | Specifying business strategies at the level of the market offer | | 251 |
| 15 | | Specifying business strategies at the level of resources | | 273 |
| 16 | | The business strategy development process | | 293 |
| 17 | | Defining the implementation measures | | 317 |
| 18 | | Final assessment of strategies and strategy implementation measures | | 333 |
| 19 | | Formulating and approving the strategic documents | | 351 |