Encourages mastery of the basic principles of psychological research Research Methods, Design, and Analysis, 12/e, provides an understanding of the research methods used to investigate human thought and behavior. The coverage of experimental, qualitative, correlational, and survey research helps students develop their research skills for all aspects of psychology. Information is presented in a simple and straightforward manner and placed into context of actual research studies, helping students make real-life connections.
Table of Contents PART I: Introduction Chapter 1: Introduction to Scientific Research Chapter 2: Research Approaches and Methods of Data Collection PART II: Planning the Research Study Chapter 3: Problem Identification and Hypothesis Formation Chapter 4: Ethics PART III: Foundations of Research Chapter 5: Measuring Variables and Sampling Chapter 6: Research Validity PART IV: Experimental Methods Chapter 7: Control Techniques in Experimental Research Chapter 8: Experimental Research Design Chapter 9: Procedure for Conducting an Experiment Chapter 10: Quasi-Experimental Designs Chapter 11: Single-Case Research Designs PART V: Survey, Qualitative, and Mixed Methods Research Chapter 12: Survey Research Chapter 13: Qualitative and Mixed Methods Research PART VI: Analyzing and Interpreting Data Chapter 14: Descriptive Statistics Chapter 15: Inferential Statistics PART VII: Writing the Research Report Chapter 16: Preparing the Research Report for Presentation or Publication