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  • Essentials of Services Marketing, Global Edition
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Essentials of Services Marketing, Global Edition

Essentials of Services Marketing, Global Edition

Yazar : Jochen Wirtz
Yayınevi : Pearson International Content
ISBN : 9781292089959
eISBN : 9781292090061
Baskı yılı : 2018
Edisyon : 3
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

Axess
Axess
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cardFinans
cardFinans
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Bonus
Bonus
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World
World
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Maximum
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Paraf
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Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

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Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.