Written by authors who have an extensive track record teaching the Introduction to Business course, the fourth edition of this best-selling text features an up-to-date, comprehensive survey of business, including management and organization, human resource management, marketing, social media and e-business, information systems, accounting, and finance. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics such as the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. The whole program is designed to help you achieve career and business success.