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Gaining and Sustaining Competitive Advantage: Pearson New International Edition

Gaining and Sustaining Competitive Advantage: Pearson New International Edition

Yazar : Barney, Jay
Yayınevi : Pearson Education Limited (UK)
ISBN : 9781292021454
eISBN : 9781292029160
Baskı yılı : 2013
Edisyon : 4
For courses in Graduate Strategic Management.Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.The fourth edition has been thoroughly updated to include the latest research in the field.

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Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

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