eBook
Technology Strategy for Managers and Entrepreneurs: Pearson New International Edition

Technology Strategy for Managers and Entrepreneurs: Pearson New International Edition


Yazar Shane, Scott A.
Yayınevi Pearson Education Limited (UK)
ISBN 9781292040325
eISBN : 9781292049328
Baskı yılı 2014
Edisyon 1

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management. This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance.  It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

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Axess

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cardFinans
cardFinans

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Bonus

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World

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Maximum

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Paraf

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Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

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