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  • Public Relations: Concepts, Practice and Critique
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Public Relations: Concepts, Practice and Critique

Public Relations: Concepts, Practice and Critique

Yazar : Jacquie L'Etang
Yayınevi : SAGE Publications, Ltd. (UK)
ISBN : 9781412930482
eISBN : 9780857020338
Edisyon : 1
This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation. Risk. Impression management. Celebrity. Ethics. Persuasion and propaganda. Emotional and spiritual dimensions of management. Promotional culture and globalization. Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

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Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

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