Metaphor, a form of figurative language in which one thing or idea is expressed in terms of another, is becoming an increasingly popular area of study, as it is relevant to the work of semanticists, pragmatists, discourse analysts and also those working a
1. Introduction; 2. Understanding metaphors: substitution and property attribution theories; 3. Categorization and relevance; 4. Conceptual metaphors; 5. Perceptual simulation; 6. Metaphors and framing effects; 7. Language play: metaphors, stories, and hu