Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation

Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation


Yazar Gerry Johnson ; Richard Whittington ; Kevan Scholes
Yayınevi Pearson Education
ISBN 9780273737025
Baskı yılı 2010
Sayfa sayısı 773
Ağırlık 1.66 kg
Edisyon 9
Stok durumu Tükendi   

Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustratio
1 Introducing Strategy Part I - THE STRATEGIC POSITION Introduction to Part I 2 The environment 3 Strategic Capabilities 4 Strategic Purpose 5 Culture and Strategy Commentary on Part I The Strategic Position Part II - STRATEGIC CHOICES Intro