Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0: From Products to Customers to the Human Spirit


Yazar Philip Kotler Hermawan Kartajaya Iwan Setiawan
Yayınevi John Wiley & Sons
ISBN 9780470598825
Baskı yılı 2010
Sayfa sayısı 208
Ağırlık 0,39 kg
Stok durumu Var   Stok detayları
Kargoya teslim 1 gün

Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 Ps of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Foreword. Preface. About the Authors. PART I: Trends. Chapter One: Welcome to Marketing 3.0. Chapter Two: Future Model for Marketing 3.0. PART II: Strategy. Chapter Three: Marketing the Mission to the Consumers. Chapter Four: Marketing the Values to the Employees. Chapter Five: Marketing the Values to the Channel Partners. Chapter Six: Marketing the Vision to the Shareholders. PART III: Application. Chapter Seven: Delivering Socio-Cultural Transformation. Chapter Eight: Creating Emerging Market Entrepreneurs. Chapter Nine: Striving for Environmental Sustainability. Chapter Ten: Putting It All Together. Index.

Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 144,13 TL
2 ay 72,07 TL 144,13 TL
3 ay 48,04 TL 144,13 TL
6 ay 26,90 TL 161,43 TL
9 ay 18,74 TL 168,64 TL
12 ay 14,77 TL 177,28 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 144,13 TL
2 ay 72,07 TL 144,13 TL
3 ay 48,04 TL 144,13 TL
6 ay 26,90 TL 161,43 TL
9 ay 18,74 TL 168,64 TL
12 ay 14,77 TL 177,28 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 144,13 TL
2 ay 72,07 TL 144,13 TL
3 ay 48,04 TL 144,13 TL
6 ay 26,90 TL 161,43 TL
9 ay 18,74 TL 168,64 TL
12 ay 14,77 TL 177,28 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 144,13 TL
2 ay 72,07 TL 144,13 TL
3 ay 48,04 TL 144,13 TL
6 ay 26,90 TL 161,43 TL
9 ay 18,74 TL 168,64 TL
12 ay 14,77 TL 177,28 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 144,13 TL
2 ay 72,07 TL 144,13 TL
3 ay 48,04 TL 144,13 TL
6 ay 26,90 TL 161,43 TL
9 ay 18,74 TL 168,64 TL
12 ay 14,77 TL 177,28 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 144,13 TL
2 ay 72,07 TL 144,13 TL
3 ay 48,04 TL 144,13 TL
6 ay 26,90 TL 161,43 TL
9 ay 18,74 TL 168,64 TL
12 ay 14,77 TL 177,28 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutarı Toplam Tutar
Peşin - 144,13 TL

Havale/EFT
Havale/EFT

Taksit Taksit Tutarı Toplam Tutar
Peşin - 139,81 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.