This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade. This book comprehensively covers both international marketing and export management. This is a focus on marketing
Preface Chapter 1 - International Marketing and Exporting Chapter 2 - Bases of International Marketing Chapter 3 - The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4 - Export Market Selection: Definitio