Strategic Management: Concepts and Cases Global Edition

Strategic Management: Concepts and Cases Global Edition


Yazar Fred David
Yayınevi Pearson Education
ISBN 9780273767480
Baskı yılı 2012
Sayfa sayısı 688
Ağırlık 1.44 kg
Edisyon 14
Stok durumu Tükendi   

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Part 1: Overview of Strategic Management?

Chapter 1: The Nature of Strategic Management?

The Cohesion Case: The Walt Disney Company ? 2011?

Part 2: Strategy Formulation?

Chapter 2: The Business Vision and