Analysis for Marketing Planning (McGraw-Hill/Irwin Series in Marketing)

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Analysis for Marketing Planning (McGraw-Hill/Irwin Series in Marketing)

Analysis for Marketing Planning (McGraw-Hill/Irwin Series in Marketing)

Yazar	: Donald R. Lehmann Russell S. Winer
Yayınevi	: McGraw-Hill Publishing Co.
ISBN	: 9780071122245
Baskı yılı	: 2001
Sayfa sayısı	: 272
Stok durumu	: Var Stok detayları
Kargoya teslim	: Aynı gün kargo

Whether studying marketing strategy or product/brand management decisions, students need to be able to make decisions based from sound analysis. This book focuses on the analysis need for sound marketing decisions and is structured around the marketing pl

1. Overview. Appendix 1A. Marketing Plan Outline. 2. Defining the Competitive Set. 3. Industry Analysis. 4. Competitor Analysis. 5. Customer Analysis. Appendix 5A. Economic Value to the Customer. 6. Market Potential and Sales Forecasting. Appendix 6A. Tim

Axess
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	180.00 TL
2 ay	94.95 TL	189.90 TL
3 ay	63.90 TL	191.70 TL
6 ay	33.15 TL	198.90 TL
9 ay	22.90 TL	206.10 TL
12 ay	17.78 TL	213.30 TL

cardFinans
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	180.00 TL
2 ay	94.95 TL	189.90 TL
3 ay	63.90 TL	191.70 TL
6 ay	33.15 TL	198.90 TL
9 ay	22.90 TL	206.10 TL
12 ay	17.78 TL	213.30 TL

Bonus
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	180.00 TL
2 ay	94.95 TL	189.90 TL
3 ay	63.90 TL	191.70 TL
6 ay	33.15 TL	198.90 TL
9 ay	22.90 TL	206.10 TL
12 ay	17.78 TL	213.30 TL

World
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	180.00 TL
2 ay	94.95 TL	189.90 TL
3 ay	63.90 TL	191.70 TL
6 ay	33.15 TL	198.90 TL
9 ay	22.90 TL	206.10 TL
12 ay	17.78 TL	213.30 TL

Maximum
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	180.00 TL
2 ay	94.95 TL	189.90 TL
3 ay	63.90 TL	191.70 TL
6 ay	33.15 TL	198.90 TL
9 ay	22.90 TL	206.10 TL
12 ay	17.78 TL	213.30 TL

Paraf
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	180.00 TL
2 ay	94.95 TL	189.90 TL
3 ay	63.90 TL	191.70 TL
6 ay	33.15 TL	198.90 TL
9 ay	22.90 TL	206.10 TL
12 ay	17.78 TL	213.30 TL