Business Communication at Work with OLC Premium Content Card

Business Communication at Work with OLC Premium Content Card


Yazar Marilyn L. Satterwhite Judith Olson-Sutton
Yayınevi McGraw-Hill Higher Education
ISBN 9780071287173
Baskı yılı 2006
Sayfa sayısı 0
Ağırlık 1,12 kg
Edisyon 3
Stok durumu Tükendi   

"Business Communications at Work, 3e" is a very practical, hands-on text-workbook to help students learn to use the types of communication that they are most apt to experience on the job. The book is full of examples of letters, memos, and correspondence designed to demonstrate the application of the principles covered in the book. A Web site for this book provides supplemental learning exercises. Although the main focus of the book is written communication, a chapter on listening and making a presentation is now included. Each chapter of the book is an independent unit that allows the teacher the flexibility of covering most chapters in any order. This flexibility allows the teacher to customize the course to meet the needs of individual classes. Many chapters are easily broken into units so teachers can cover just the units they want.
Unit 1 Chapter 1: Setting the Stage for Effective Communication Chapter 2: Choosing the Right Words Chapter 3: Developing Sentences and Paragraphs Unit 2 Chapter 4: Developing Listening and Speaking Skills Chapter 5: Planning and Organizing Business Messages Chapter 6: Using Technology to Improve Communication Chapter 7: Formatting Business Messages Unit 3 Chapter 8: Goodwill Principles and Goodwill Messages Chapter 9: Messages for Inquiries and Requests Chapter 10: Claim and Adjustment Messages Chapter 11: Persuasive Messages Chapter 12: Order, Credit, and Collection Messages Unit 4 Chapter 13: Developing Memos and Memo Reports Chapter 14: Creating Press Releases, Newsletters, and Letters to Public Officials Chapter 15: Constructing and Presenting Reports Chapter 16: Preparing Meeting Communications Unit 5 Chapter 17: Conducting the Job Search Chapter 18: Selling Yourself to Employers