eBook
Essentials of Marketing

Essentials of Marketing

Yazar : Blythe, Jim; Martin, Jane
Yayınevi : Pearson International Content
ISBN : 9781292098449
eISBN : 9781292144306
Edisyon : 6

Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.




Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.




The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual. 

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Axess
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cardFinans
cardFinans
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Bonus
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World
World
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Maximum
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Paraf
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Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

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