eBook
A Framework for Marketing Management, Global Edition

A Framework for Marketing Management, Global Edition


Yazar philip kotler
Yayınevi Pearson International Content
ISBN 9781292093147
eISBN : 9781292093154
Baskı yılı 2016
Edisyon 6

For graduate and undergraduate courses in marketing management.

 

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.


The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 141,00 TL
2 ay 70,50 TL 141,00 TL
3 ay 47,00 TL 141,00 TL
6 ay 27,03 TL 162,15 TL
9 ay 18,96 TL 170,61 TL
12 ay 14,92 TL 179,07 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 141,00 TL
2 ay 70,50 TL 141,00 TL
3 ay 47,00 TL 141,00 TL
6 ay 27,03 TL 162,15 TL
9 ay 18,96 TL 170,61 TL
12 ay 14,92 TL 179,07 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 141,00 TL
2 ay 70,50 TL 141,00 TL
3 ay 47,00 TL 141,00 TL
6 ay 27,03 TL 162,15 TL
9 ay 18,96 TL 170,61 TL
12 ay 14,92 TL 179,07 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 141,00 TL
2 ay 70,50 TL 141,00 TL
3 ay 47,00 TL 141,00 TL
6 ay 27,03 TL 162,15 TL
9 ay 18,96 TL 170,61 TL
12 ay 14,92 TL 179,07 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 141,00 TL
2 ay 70,50 TL 141,00 TL
3 ay 47,00 TL 141,00 TL
6 ay 27,03 TL 162,15 TL
9 ay 18,96 TL 170,61 TL
12 ay 14,92 TL 179,07 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 141,00 TL
2 ay 70,50 TL 141,00 TL
3 ay 47,00 TL 141,00 TL
6 ay 27,03 TL 162,15 TL
9 ay 18,96 TL 170,61 TL
12 ay 14,92 TL 179,07 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutarı Toplam Tutar
Peşin - 141,00 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.