eBook
Strategic Brand Management: Global Edition

Strategic Brand Management: Global Edition


Yazar Kevin Keller
Yayınevi Pearson International Content
ISBN 9780273779414
eISBN : 9780273780045
Baskı yılı 2013
Edisyon 4

For students, managers and senior executives studying Brand Management.

 Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

 

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

Axess
Axess

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cardFinans
cardFinans

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Bonus
Bonus

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World
World

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Maximum
Maximum

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Paraf
Paraf

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Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 0.00 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.