Advertising & IMC: Principles and Practice, Global Edition

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Advertising & IMC: Principles and Practice, Global Edition

eBook

Yazar	: Moriarty, Sandra; Mitchell, Nancy D; Wells, William D
Yayınevi	: Pearson Education Limited (UK)
ISBN	: 9781292017396
eISBN	: 9781292017396
Baskı yılı	: 2015
Edisyon	: 10

For introductory courses in advertisingAn accessible, well-written, and student-friendly approach to advertising.Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.  

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