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  • Marketing for Hospitality and Tourism: Pearson New International Edition
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Marketing for Hospitality and Tourism: Pearson New International Edition

Marketing for Hospitality and Tourism: Pearson New International Edition

Yazar : Kotler, Philip; Bowen, John T.; Makens, James
Yayınevi : Pearson Education Limited (UK)
ISBN : 9781292020037
eISBN : 9781292028033
Baskı yılı : 2013
Edisyon : 6
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.  Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

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