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  • Competitive Success: How Branding Adds Value
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Competitive Success: How Branding Adds Value

Competitive Success: How Branding Adds Value

Yazar : John A. Davis
Yayınevi : Wiley Global Education UK
ISBN : 9780470998229
eISBN : 978EUDTE00607
Baskı yılı : 2009
Edisyon : 1
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy.  It describes the latest brand frameworks, emphasizing their practical applications. 

The book presents a comprehensive review of the entire brand spectrum, including:

  • Brand strategy
  • Implementation
  • Customer/brand insight
  • Resource allocation
  • Performance measurement

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Axess
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cardFinans
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World
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Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

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Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.