• Ana sayfa
  • Strategic Market Creation: A New Perspective on Marketing and Innovation Management
eBook
Strategic Market Creation: A New Perspective on Marketing and Innovation Management

Strategic Market Creation: A New Perspective on Marketing and Innovation Management

Yazar : Karin Tollin; Antonella Caru
Yayınevi : Wiley Global Education UK
ISBN : 9780470694275
eISBN : 978EUDTE00386
Baskı yılı : 2009
Edisyon : 1
The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovaton processes. Structured around two key themes – 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.

Axess
Axess
Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 0.00 TL
2 ay 0.00 TL 0.00 TL
3 ay 0.00 TL 0.00 TL
6 ay 0.00 TL 0.00 TL
9 ay 0.00 TL 0.00 TL
12 ay 0.00 TL 0.00 TL

cardFinans
cardFinans
Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 0.00 TL
2 ay 0.00 TL 0.00 TL
3 ay 0.00 TL 0.00 TL
6 ay 0.00 TL 0.00 TL
9 ay 0.00 TL 0.00 TL
12 ay 0.00 TL 0.00 TL

Bonus
Bonus
Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 0.00 TL
2 ay 0.00 TL 0.00 TL
3 ay 0.00 TL 0.00 TL
6 ay 0.00 TL 0.00 TL
9 ay 0.00 TL 0.00 TL
12 ay 0.00 TL 0.00 TL

World
World
Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 0.00 TL
2 ay 0.00 TL 0.00 TL
3 ay 0.00 TL 0.00 TL
6 ay 0.00 TL 0.00 TL
9 ay 0.00 TL 0.00 TL
12 ay 0.00 TL 0.00 TL

Maximum
Maximum
Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 0.00 TL
2 ay 0.00 TL 0.00 TL
3 ay 0.00 TL 0.00 TL
6 ay 0.00 TL 0.00 TL
9 ay 0.00 TL 0.00 TL
12 ay 0.00 TL 0.00 TL

Paraf
Paraf
Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 0.00 TL
2 ay 0.00 TL 0.00 TL
3 ay 0.00 TL 0.00 TL
6 ay 0.00 TL 0.00 TL
9 ay 0.00 TL 0.00 TL
12 ay 0.00 TL 0.00 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 0.00 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.