Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later" approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
Chapter 1 Tuning In to Electronic Media Chapter 2 Radio Chapter 3 Television Chapter 4 Cable, Satellite, and Other Delivery Systems Chapter 5 The Internet Chapter 6 Programming Chapter 7 Advertising Chapter 8 Audience Measurement Chapter 9 Business and Ownership Chapter 10 Operating, Producing, and Distribution Chapter 11 The Feature Film and Video Game Industries Chapter 12 Regulation, Legal Issues, and Ethics Chapter 13 Media Effects Chapter 14 Personal/Social Media - The Future