International Marketing (The Mcgraw-Hill/Irwin Series in Marketing)

International Marketing (The Mcgraw-Hill/Irwin Series in Marketing)

Yazar : Philip R. Cateora John M. Hess John Graham
Yayınevi : McGraw-Hill Publishing Co.
ISBN : 9780071123129
Baskı yılı : 2001
Sayfa sayısı : 768
Stok durumu : Tükendi   
This 11th edition of "International Marketing" has an increase in the coverage of technologys impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. Throughout the text Web icons
Part 1 An overview: the scope and challenge of international marketing; the dynamic environment of global business. Part 2 The cultural environment of global markets: geography and history - the foundation of cultural understanding; cultural dynamics in a