Marketing Logistics 2ed (Chartered Institute of Marketing (Paperback))

Marketing Logistics 2ed (Chartered Institute of Marketing (Paperback))


Yazar Martin Christopher
Yayınevi Routledge
ISBN 9780750652247
Baskı yılı 2003
Sayfa sayısı 168
Ağırlık 0.27 kg
Edisyon 2
Stok durumu Tükendi   

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous mini-cases and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organizations competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Preface
1 The new market place 1
2 Building customer relationships 22
3 Creating customer value 41
4 Time-based competition 67
5 Demand-driven supply chains 85
6 Managing marketing logistics 105
7 Serving the global customer 128
Index 151