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Introduction to Mass Communication: Media Literacy and Culture
Baran |
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Fiyatı : 79.63
TL
+ KDV
Temin Süresi :
Hemen
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Kapak Cinsi :
Karton
Yayınevi :
McGraw-Hill
Baskı Tarihi :
2011
Edisyon :
7
Sayfa Sayısı: 528
ISBN 10:
0071317155
ISBN 13:
9780071317153
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Part One: Laying the Groundwork
1. Mass Communication, Culture, and Media Literacy
2. Convergence and the Reshaping of Mass Communication
Part Two: Media, Media Industries, and Media Audiences
3. Books
4. Newspapers
5. Magazines
6. Film
7. Radio, Recording, and Popular Music
8. Television, Cable, and Mobile Video
9. Video Games
10. The Internet and the World Wide Web
Part Three: Supporting Industries
11. Public Relations
12. Advertising
Part Four: Mass-Mediated Culture in the Information Age
13. Theories and Effects of Mass Communication
14. Media Freedom, Regulation, and Ethics
15. Global Media |
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Introduction to Mass Communication: Media Literacy and Culture 
